🐳 Coca Cola Secret Formula Story

The long story of Coke's secret formula begins with Pemberton, a veteran from Georgia who emerged from the Civil War with a morphine addiction. Hoping to cure his ailment, he dreamed up Pemberton's French Wine Coca, a brew that included kola nut and coca wine. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Frederick Allen Open Road Media, Oct 27, 2015 - Business & Economics - 510 pages A "highly From the untold story of founder Asa Candler's unsuccessful struggle to get the cocaine out of Coca-Cola, to the inside account of the "brilliant blunder" of New Coke, Secret Formula A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth Indeed, many an urban myth surrounds the secret recipe for the number one soft drink in the world. One pervasive story is that the formula is known only by two men, and each man only knows half of the formula, that way neither can abscond with the knowledge. The truth is far less of a logistical nightmare. Combing through the archives of Coca Cola, Atlanta, and referencing detailed documents, he traces the lives from Doc Pemberton, to Candler family and then in absolute detail about Bob Woodruff, comes with a 300 page tome giving out how and what of one of the iconic brands in the world - coca -cola. Coca-Cola claims its formula is the "world's most guarded secret." The recipe, the company says, is now kept in a purpose-built vault within the company's headquarters in Atlanta. Courtesy: For over 125 years, Coca-Cola has managed to keep its recipe secret. Many other rivals attempted to hack the Coca-Cola formula, but their efforts were futile. As per myth, only two people have ever seen the secret recipe. But, regardless of how many individuals have seen the recipe, one thing is certain: the corporation has gone above and Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Kindle Edition by Frederick Allen (Author) Format: Kindle Edition 4.4 332 ratings See all formats and editions Kindle $2.99 Read with Our Free App Hardcover $22.00 36 Used from $3.59 5 Collectible from $14.00 Uf9yYa.

coca cola secret formula story